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Manager, Marketing Communications

Company: Vector Laboratories, Inc.
Location: Newark
Posted on: August 7, 2022

Job Description:

The Marketing Communications Manager is responsible for brand management, creative services, and channel implementation. With a deep understanding of our brand, the Manager, Marketing Communications, will reinforce brand standards and guidelines to ensure an exceptional customer experience. This creative thinker will drive development of unique and memorable creative concepts. With a keen eye for details and specifics, this role will manage creative project development to support marketing and business objectives. Part of the Brand & Marketing team, this individual will work with cross functional teams to support communication strategies and campaigns to meet business goals.
Responsibilities: - Drive our branding strategy to create an exceptional customer experience. Direct the brand identity and vision - Ensures brand compliance for Marketing materials. Works with cross functional teams to ensure the Vector Laboratories brand is represented across all company materials - Support creative project development for marketing and corporate activities including brochures, flyers, guides, product documentation, banners, booths, product catalog, etc., to support events, digital, social, and print initiatives - Manage creative agencies and contract designers, and support marketing activities for promotions, initiatives, and campaigns - Manage social media strategies and presence to build brand awareness and attract new followers, working with our Marketing Specialist - Provide Marketing Communications support for international distributors, sales team, and corporate initiatives - Manage Marketing Team's project management system and assist with reporting when necessary - Manages production plans through partnerships with external resources - Identify budget requirements and manage resources and allocations - Manage support personnel by inspiring creativity - Maintains digital asset library, file naming convention, and archiving assets
Qualifications: - Required: BA/BS degree in communications, marketing, journalism, or graphic design - 7+ years' experience in marketing communications - Life science experience preferred - Strong branding background with experience in defining and enforcing editorial and visual guidelines - Project management skills preferred, with the ability to coordinate information and resources from multiple functional areas - Proficient in Adobe Creative tools including Photoshop, InDesign, Illustrator - Experience in leading creative teams

Keywords: Vector Laboratories, Inc., Newark , Manager, Marketing Communications, Advertising , Newark, California

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