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Marketing Strategy and Execution

Company: Beneficial State Bank
Location: Oakland
Posted on: October 21, 2019

Job Description:

At Beneficial State bank, we are looking for an individual who is a believer and supporter of enriching our local communities with us through our triple bottom line approach toward economic justice, social sustainability and profitability.
We are NOT your usual type of bank; our goal is to change the banking system for the good for all people! We are a triple bottom line B Corp who believes in putting our people first, the planet second, and profit third. We are change-agents and empowerment enablers to other businesses and nonprofits to become change-markers in delivering meaningful social justice and environmental outcome in the communities we serve.
Our Benefits PackageWe focus on team members at Beneficial State bank. We promote a work-life balance for our employees by offering a competitive benefit package that includes:

  • Medical/Dental/Vision/Life/STD/LTD
  • Vacation/Sick/Holiday
  • 401(K)/FSA/HSA/EAP
  • Education and Adoption Assistance
  • Bank-wide Incentive and Bonus Programs
    Follow Beneficial State bank at the listed sites below for more information.Bank Website: Beneficial State Bank Impact: Ten-Year Impact Report: Best for The World:
    JOB SUMMARYThis senior role is a balance of strategy, delivery and leadership, managing campaigns as well as helping evolve the brand. The VP of Marketing Strategy reports directly to the Chief Marketing Officer. This leader will engage our business and support groups, as well as vendor, client and industry partners, to help define and deliver the future state of the Bank's marketing function.Role Scope:
    • Website optimization, engagement, search, performance, vendor management, including the program management of the transition to, and development of, a new engaging digital experience.
    • Email program strategy and baseline community development to support basic email channel list and community management opportunities.
    • Digital signage and statement messaging program management, as well as development of and execution against other ongoing client and prospect messaging channels and routines.
    • Sponsorship, partner and event planning, promotion, communications coordination to ensure that we maximize the exposure for and engagement around our live channel investments.
    • Testimonial program management and client communications to ensure that we enable our clients to speak on our behalf, recognize them publicly for their good works, and manage their expectations around testimonial assets in a transparent and disciplined manner.
    • Marketing planning, process and internal communications management to ensure that our partners engage with the department in a thoughtful and informed way, and to showcase the value that Marketing brings to the bank.
      QUALIFICATIONSThe ideal candidate will have at least 7, and preferably more than 10, years' experience in a senior position (AVP, VP, Director, c-suite consultant or equivalent) in various marketing functions within retail and/or commercial banking. Candidates should possess the following skills and attributes:
      • Ability to identify, build out, deploy and manage marketing operations processes and activities including intake and pipeline management, campaign planning and requirements, advertising and other communications calendars, and program reporting.
      • Experience managing complex multi-channel marketing or product promotion projects.
      • Direct experience developing and deploying digital experiences, including designing web sites around user needs, testing site functionality with live users, user-centered design and online visitor engagement optimization.
      • Comfort with managing an array of vendor relationships through all stages from RFP to contract negotiations and ongoing delivery oversight. Vendor experience should include PR, communications, digital or other technical capabilities, and services providers.
      • Strong analytical skills and the ability to formulate appropriate business questions, recommend types of data to answer those questions, and manipulate spreadsheets of data using basic statistical functions in Excel.
      • Ability to gather needs and perspectives from multiple stakeholder groups and reconcile disconnects, misunderstandings and unreasonable expectations.
      • Experience planning for, assembling and delivering reports and presentations to various audiences for both internal alignment and external awareness.
      • Ability to switch rapidly between multiple tasks and projects in a given day and operate in high-pressure, high visibility environments.
      • Ability to craft professional, on-brand communications and copy based on a business objective and audience.
      • Strong project and program management and prioritization skills, and experience setting up and managing a pipeline of simultaneous efforts that vary in size, complexity and riskOther desired qualifications include:
        • CMS management, governance and web accessibility familiarity.
        • CRM platform configuration, selection, and/or conversion participation
        • Deep understanding of financial services space, including regulations, commercial and consumer product offerings, and banking segments.
        • Understanding of the unique ecosystem dynamics of nonprofits or mission driven entities.
        • Track record of effectively translating business needs and objectives into marketing strategies and priorities.
        • Understanding of basic business cases and marketing compliance considerations.
        • Attention to detail for the purposes of reviewing marketing assets for brand compliance, effectiveness and quality.
        • Experience developing and enforcing brand voice and guidelines for a division or company.
        • Understanding of segmentation and marketing research methodologies and approaches, and experience participating in the formulation of strategies for segmentation.
        • Ability to apply basic agile and UCD methodologies.
        • Highly proficient at MS Office suite, social media tools, and Google analytics
        • Master's degree in business or other germane field of study.
        • Certifications in project management, process engineering, and/or agile methodologies.
          Qualified candidates will be asked to complete a short assignment to showcase their skills around communications and strategic planning. --- You are welcome here Beneficial State bank. We are an affirmative action and equal opportunity employer. Qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, disability or veteran status.

Keywords: Beneficial State Bank, Newark , Marketing Strategy and Execution, Advertising , Oakland, California

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