Director of Marketing - Direct to Patient

Company: Skills Alliance
Location: Newark
Posted on: September 12, 2023

Job Description:

The Marketing Director DTP (Direct-to-Patient), Liver Disease, reports directly to the Head of Marketing and will lead the company's DTP marketing strategy and execution for the company's first product launch. This leadership role will ensure the successful launch of this therapeutic by leading innovative patient marketing approaches, developing both branded & unbranded campaigns for the PBC (Primary Biliary Cholangitis) community.Primary Responsibilities

• Owns the overall direct to patient strategy and oversees the development of the tactical plan for PBC DTP. Represents the patient voice to shape the overall brand strategy.
• Develops patient insights through primary and secondary research e.g. patient journey, patient profiles, which brings the patient voice to the overall brand plan
• Leads agency relations with agency of record to develop branded and unbranded patient campaigns
• Assesses & prioritizes the balance between unbranded and branded to maximize ROI
• Collaborates with Omnichannel Strategy lead to develop targeted execution plan and media mix such as print, digital, social media, out-of-home, and Connected TV.
• Experience in building patient website with CRM system
• Effectively translates market research insights to optimize promotional strategies and tactics
• Optimizes DTP media channels and mix, including digital, social, print, and television by leveraging agency expertise, KPIs, and ROI analysis.
• Collaborates closely with cross functional teams to ensure coordinated efforts that align with rand strategy and champions the voice of the consumer in broader cross functional initiatives
• Closely manages integrated promotions and media budget and prioritizes execution effectively
• Ensures compliance with all relevant laws, regulations and policiesCompetencies
  • High performing DTC/DTP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders.
  • Track record of successful pharma/biotech patient/consumer marketing
  • Prefer an entrepreneurial thinker who is confident working within a fast paced start-up environment
  • Analytical thinker who can develop, interpret and guide tactical insights, measurements, and ROI evaluations to optimize executions and tactical plans.
  • Proven leadership skills with an ability to set a vision, to lead change, and to lead and mentor others are required.
  • Possess excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and
  • drive consensus among individuals from a variety of cultures, and disciplines.
  • Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels, strong partnering skills, bias for action and tangible results
  • Demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans.
  • Superior project management skills and effective at directing and overseeing multiple projects/priorities.
  • Experience with complex media budget management. Desired
    • Launch experience
    • Experience in competitive market spaces
    • Start-up experience with experience of both developing patient strategy, with pull-through tactical execution

Keywords: Skills Alliance, Newark , Director of Marketing - Direct to Patient, Executive , Newark, California