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Sr. Marketing Manager (Schools & Education)

Company: Square Panda Inc.
Location: Sunnyvale
Posted on: October 20, 2019

Job Description:

Job Summary: Square Panda is a fast paced edtech startup in the early-literacy space. The company is looking for a Senior Marketing Manager to focus on marketing the Square Panda Platform to schools. This role will report to the VP of Marketing and support the Education sales team and Square Panda channel partners. The person in this role will take initiative to identify opportunities to improve our school focused marketing and will conceptualize and execute marketing programs and content that will move potential customers from awareness to purchase. Responsibilities:Develop target personas for all the key players in the purchase process (e.g. Directors of Early Learning, School Principals, District Superintendents, etc.)Assess and address gaps in existing contentEnsure the company website is designed to assist potential customers in their evaluation of the Square Panda offering. Design both the site and content to move the customer through their purchase decision processConceptualize and develop marketing communication strategies and campaigns Develop and launch a curated content editorial calendar that supports our communication needs across social media platforms and websites for the Education team with support from MarketingCreate white papers and videos to meet the needs of buyers considering Square PandaEstablish and manage a customer advisory board for schoolsGather ideas from and work with the product team, the curriculum team, the sales team, and the customer advisory board to ensure all of our school marketing efforts are effective and meet high standards Track, analyze and present results from education marketing campaigns to grow marketing efforts and scale. Measure and analyze school marketing ROI and continue improve ROIEnsure that all Education marketing efforts align to the company's strategy and future vision for the Education product lineEnsure that all content differentiates Square Panda and addresses the most important needs of the target audience Manage and cultivate relationships and communication with external partners, schools, teachers, etc.Build strong and positive cross-functional team relationships to ensure timely and efficient coordination of campaigns and content launchIdentify and create recommendations for organization and technology needs to create more efficient launches and develop programs.Qualifications:--Experience with fast paced environments. Startup experience preferred3-5 years experience in marketing. Product management experience may be considered to meet this requirementExperience with a wide variety of marketing content and campaignsB2B marketing experience required, both B2B and B2C preferredMust have a passion for communication and content developmentStrong analytical skillsRelationship-builderExperience in marketing to schools preferred but not required

Keywords: Square Panda Inc., Newark , Sr. Marketing Manager (Schools & Education), Executive , Sunnyvale, California

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