Personalization Lead

Company: TA Digital
Location: Newark
Posted on: January 8, 2021

Job Description:

Location: Anywhere in the US or CanadaTravel Amount: 20 - 30% post pandemicTA Digital is a digital transformation agency with 30-40% growth year-over-year focused on hiring leaders within the digital transformation space to support growth and build a scalable foundation for the future. Our vision is to provide innovative digital solutions and services by continuing to expand our leadership team and hiring superstars who may feel lost or marginalized within their current organizations.If you feel:

• there are too many layers between you and decision makers
• that your current organization will not make the right decision even after you identify problems and recommend viable solutions
• you are ready for a bigger voice, larger platform or place for a stronger impact---then you should consider TA Digital because we are ready to talk to you!Description:TA Digital Personalization Lead:
  • Creates, executes and communicates the Digital Strategy and Testing Roadmap; including Website, and Paid Media. Oversees test development, execution, measurement, analysis and communication, centered around a common testing strategy
  • Develops relevant site metrics and key performance indicators to evaluate website and funnel performance and identifies opportunities for optimization
  • Analyzes performance of website and digital campaigns through the customer journey/funnel; identifies, sizes, and prioritizes areas for opportunity; then implements and report on tests and optimizations. Constantly iterates and deploys tests for continuous improvement of the customer experience and business results.
  • Executes on testing plan partnering closely with technology, analytics, legal/compliance and other marketing stakeholders to remove bottlenecks, ensure feasibility of tests, drive proper resourcing levels, and realize efficiency and effective practices.
  • Communicates testing roadmap, outcomes and recommendations to cross-functional stakeholders and executive leaders across the organization
  • Helps set testing strategy and approach leveraging conversion rate optimization best practices. Establishes and refines current methodologies and approaches to ensure the continued evolution of onsite testing and site optimization best practices.
  • Drives process improvement changes to maximize team efficiency and output.
  • Stays abreast of advances on Digital (both technical and experiential) and look for ways to appropriately integrate these advances
  • Works collaboratively with technology stakeholders to assist with successful test implementation and product planning
  • In collaboration with technology and analytics counterparts participates in analytics, testing and personalization technology vendor reviews, recommendation and implementation as needed
  • Develops relationships with external companies and organizations to share testing best practices, learning's, proven concepts and practices to further enhance our knowledge and capabilities.
  • Manages and mentors a team as neededRequirements
    • 5+years of experience managing web and digital analytics, testing and optimization activities
    • 3+ years of direct experience implementing and using analytics, testing and personalization platforms (e.g. Adobe Analytics, Google Analytics, Adobe Audience Manager, Adobe Target, Optimizely, etc.)
    • Expertise in executing and measuring performance of A/B and multivariate tests.
    • Strong verbal and written communication skills, with the ability to present analysis/insights to senior management.
    • BA/BS in Business, Marketing, or Statistics, or equivalent experienceBenefitsCompensation:Base Salary, Bonus, Benefits: Global Health, Dental, Vision, AD&D Insurance, Vacation / PTO / Holiday pay plus matching 401K, Tuition & Travel Expense Reimbursement as neededAbout us:TA Digital is the only global boutique agency that delivers the "best of both worlds" to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business - ultimately ushering organizations toward a more mature model and profitable digital landscape.Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.TA Digital has offices in US, Canada, UK and India. For more information, visit: www.tadigital.comEOE & OFCCP Compliant regardless of: Minority / Female / Veteran / Disabled / Sexual Orientation / Gender Identity / National Origin

Keywords: TA Digital, Newark , Personalization Lead, Other , Newark, California