Alliance Marketing Copywriter
Company: eTeam Inc.
Posted on: June 8, 2021
Reporting to the Head of Global Alliance Marketing, this role on
the global alliance marketing team will partner closely with our
other global marketing team members to develop relevant and
engaging content for our alliance partner audiences.
Day to day responsibilities:
Develop a content mapping framework that delivers the right
content, to the right people, at the right time
Work with cross-functional teams to align content plans with new
product introductions and campaigns
Write content spanning the customer journey including thought
leadership content such as ebooks, infographics, and
Write demand-focused content that will drive leads through content
syndication, content downloads on social media and gated
Develop SEO-friendly content with the search engines in mind to
ensure that our content is optimized for maximum results.
Collaborate with graphic designers, agency partners, and other
cross-functional team members
Lead the editorial review for all content development within the
alliance marketing team editing content, creative, press releases,
Conduct content audit for older content ensuring that it meets our
new content standards
Work with our alliance program manager to maintain a calendar of
project deadlines and content launch dates
Keywords: eTeam Inc., Newark , Alliance Marketing Copywriter, Other , Newark, California
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