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Alliance Marketing Copywriter

Company: eTeam Inc.
Location: Newark
Posted on: June 8, 2021

Job Description:

Reporting to the Head of Global Alliance Marketing, this role on the global alliance marketing team will partner closely with our other global marketing team members to develop relevant and engaging content for our alliance partner audiences.

Day to day responsibilities:
Develop a content mapping framework that delivers the right content, to the right people, at the right time
Work with cross-functional teams to align content plans with new product introductions and campaigns
Write content spanning the customer journey including thought leadership content such as ebooks, infographics, and whitepapers
Write demand-focused content that will drive leads through content syndication, content downloads on social media and gated content.
Develop SEO-friendly content with the search engines in mind to ensure that our content is optimized for maximum results.
Collaborate with graphic designers, agency partners, and other cross-functional team members
Lead the editorial review for all content development within the alliance marketing team editing content, creative, press releases, blogs, etc.
Conduct content audit for older content ensuring that it meets our new content standards
Work with our alliance program manager to maintain a calendar of project deadlines and content launch dates

Keywords: eTeam Inc., Newark , Alliance Marketing Copywriter, Other , Newark, California

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