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Marketing Copywriter - Logitech Video Collaboration

Company: Logitech
Location: Newark
Posted on: June 8, 2021

Job Description:

The Logitech Video Collaboration Business:

Logitech's video collaboration business is in a period of exceptional growth. We are the #1 market leader in video conferencing devices and the fastest-growing business within the company. Our goal is to democratize video meetings. We support a lasting shift to working from anywhere by helping people across organizations connect face-to-face, wherever they are - without compromising on the quality, productivity or creativity that comes from collaboration.

The Team and The Role:

Our team operates in the sweet spot between startup agility and enterprise stability. We're looking for a creative copywriter to help fuel our content marketing program.

This person will partner closely with our global content marketing leads to develop relevant, valuable, and engaging content that fuels the marketing lifecycle for our key target audiences. This role reports to the Global Content Marketing Manager in the Logitech Video Collaboration business group.

How You'll Contribute:

  • Work alongside content marketing leads to create engaging content that resonates with customers and prospects

  • Conduct topical research and interview subject matter experts to inform content development

  • Write content spanning the marketing lifecycle, including thought leadership articles, ebooks, infographic copy, whitepapers, customer stories, etc.

  • Write web/landing page content with attention to SEO

  • Collaborate with Logitech's brand and creative team, graphic designers, external agency partners, and other cross-functional team members to deliver projects on time and on message.

  • Evaluate both external and internal consumption of and engagement with written materials and make recommendations for future product content mix

  • Can toggle between materials written for business (decision-makers, partners) and for end-users of our products.

We're Excited About You Because:

  • You are excited about the shift to hybrid/remote workstyles, and you believe that everyone deserves an equal opportunity to collaborate and share their perspective

  • You love writing across channels and can adapt tone and style to suit different formats and use cases

  • You have a minimum of 5-7 years of experience in copywriting, ideally for a mix of B2B and B2C use cases

  • You are passionate about understanding our key audiences-IT decision-makers, business leaders, and office workers- and telling stories that resonate with them

  • You are attentive to details-grammar, punctuation, fact-checking, etc.- without losing sight of the broader story

  • You are experienced with web copywriting and take a thoughtful approach to SEO

  • You can easily grasp technical concepts and communicate them to a technically savvy audience

  • You are comfortable integrating humor and lighthearted energy into your writing

  • You masterfully manage your time, knowing how to prioritize and set expectations with key stakeholders

  • You have excellent collaboration, interpersonal, verbal/written communication skills

  • You have 5+ years experience

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we're small and flexible enough for every person to take initiative and make things happen. But we're big enough in our portfolio, and reach, for those actions to have a global impact. That's a pretty sweet spot to be in and we're always striving to keep it that way.

"All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability."

If you require an accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713-4866 for assistance.

#LI-CT1

Keywords: Logitech, Newark , Marketing Copywriter - Logitech Video Collaboration, Other , Newark, California

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