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Alliance Marketing Copywriter

Company: Genuent
Location: Newark
Posted on: June 8, 2021

Job Description:

Alliance Marketing Copywriter - 6+ Months Contract - Remote, may be needed on-site in Newark, CA

Genuent is hiring an Alliance Marketing Copywriter fora 6+ months long term project with a premiere global consumer techclient. This position will be remote or based in Newark, CA. If you're looking for your next big move inCopywriting with a leader in Consumer Tech, please apply or contact cwilson@genuent.com.

Summary:

Reporting to the Head of Global Alliance Marketing, this role on the global alliance marketing team will partner closely with our other global marketing team members to develop relevant and engaging content for our alliance partner audiences. We have a vast ecosystem of alliance partners.

How You'll Contribute:

  • Develop a content mapping framework that delivers the right content, to the right people, at the right time
  • Work with cross-functional teams to align content plans with new product introductions and campaigns
  • Write content spanning the customer journey including thought leadership content such as ebooks, infographics, and whitepapers
  • Write demand-focused content that will drive leads through content syndication, content downloads on social media and gated content.
  • Develop SEO-friendly content with the search engines in mind to ensure that our content is optimized for maximum results.
  • Collaborate with graphic designers, agency partners, and other cross-functional team members
  • Lead the editorial review for all content development within the alliance marketing team editing content, creative, press releases, blogs, etc.
  • Conduct content audit for older content ensuring that it meets our new content standards
  • Work with our alliance program manager to maintain a calendar of project deadlines and content launch dates

We're Excited About You Because:

  • You are excited about the shift to hybrid/remote workstyles, and you believe that everyone deserves an equal opportunity to collaborate and share their perspective
  • You love writing across channels and can adapt tone and style to suit different formats and use cases
  • You are passionate about understanding our key audiences: IT decision-makers, business leaders, and office workers and telling stories that resonate with them
  • You are attentive to details: grammar, punctuation, fact-checking, etc. without losing sight of the broader story
  • You can easily grasp technical concepts and communicate them to a technically savvy audience
  • You are comfortable integrating humor and lighthearted energy into your writing
  • You masterfully manage your time, knowing how to prioritize and set expectations with key stakeholders
  • You have excellent collaboration, interpersonal, verbal/written communication skills

Keywords: Genuent, Newark , Alliance Marketing Copywriter, Other , Newark, California

Click here to apply!

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